Lori Braden, a native of Iowa, graduated from Pellissippi State with a degree in Business Management. With over twenty years’ experience in multiple celebrated brands she has a wealth of operational knowledge to pull from. With a welcoming smile and an eager ear, Lori continues to develop winning teams held to the highest of standards. She brings with her broad knowledge of the forces at play within the industry. In addition to specialized areas of expertise, including, revenue management, forecasting, budgeting and P&L management and hotel operations. In her free time, she enjoys spending time with her family.